Weekly Search Engine Ranking Facts



      Weekly Search Engine Ranking Facts
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Kategorie: Internet, Kommunikation > Webdesign & Webmaster

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and

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Negative SEO: does it really exist?
Tue, 22 May 2012 15:36:36 +0100  
Pimp your web page titles in 6 easy steps
Tue, 15 May 2012 15:36:36 +0100  
Official Google statement: ranking algorithm updates in April
Tue, 08 May 2012 15:36:36 +0100  
Google has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how do you have to react to these changes?
Google releases two new ranking algorithm updates
Tue, 01 May 2012 15:36:36 +0100  
It seems that Google releases a new ranking algorithm update every week. Last week, Google’s Matt Cutts announced that there is another algorithm update that targets web spam. What does this mean for your rankings and how must you react?
How to benefit from backlinks (even without Google)
Tue, 24 Apr 2012 15:36:36 +0100  
http://www.free-seo-news.com/newsletter521.htm
Tue, 17 Apr 2012 15:36:36 +0100  
Official: Google changes 50 things (+ to do list for your rankings)
Tue, 10 Apr 2012 15:36:36 +0100  
Google has recently published their monthly "Search quality highlights" post. In March, Google made 50 changes. What are the most important changes and do you have to change something on your web pages?
Why your backlink profile becomes even more important (and how to check it)
Tue, 03 Apr 2012 15:36:36 +0100  
Last week, another large blog link network was penalized by Google. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?
http://www.free-seo-news.com/newsletter518.htm
Tue, 27 Mar 2012 15:36:36 +0100  
How to judge the quality of a backlink
Tue, 20 Mar 2012 15:36:36 +0100  
You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash in the pan. How do you judge the quality of a website? What is a good website and from which web pages should you get links?
http://www.free-seo-news.com/newsletter516.htm
Tue, 13 Mar 2012 15:36:36 +0100  
How Google evaluates links: 7 characteristics
Tue, 05 Mar 2012 15:36:36 +0100  
Official Google announcement: changes in the algorithm
Tue, 28 Feb 2012 15:36:36 +0100  
Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links. How do these changes affect the rankings of your web pages?
The tao of SEO: how to find the perfect balance
Tue, 31 Jan 2012 15:36:36 +0100  
Different keywords require different SEO tactics
Tue, 24 Jan 2012 15:36:36 +0100  
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
How to find good keywords without keyword research tools
Tue, 17 Jan 2012 15:36:36 +0100  
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
The new year starts with shady ads on Google AdWords
Tue, 03 Jan 2012 15:36:36 +0100  
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
Happy Holidays!
Tue, 27 Dec 2011 15:36:36 +0100  
In the news: webmasters are faking microformats, there seems to be another Panda update and more.
http://www.free-seo-news.com/newsletter498.htm
Tue, 08 Nov 2011 15:36:36 +0100  
http://www.free-seo-news.com/newsletter497.htm
Tue, 01 Nov 2011 15:36:36 +0100  
Official Google statements: how to optimize your web pages
Tue, 25 Oct 2011 15:36:36 +0100  
In an online Q&
How search engines might weight the relevance of anchor texts
Tue, 18 Oct 2011 15:36:36 +0100  
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
The impact of spammy backlinks on your Google rankings
Tue, 27 Sep 2011 15:36:36 +0100  
Can low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act?
Lust, curiosity, prestige and forbidden fruits
Tue, 20 Sep 2011 15:36:36 +0100  
Google +1 as a ranking factor: how it influences your website
Tue, 13 Sep 2011 15:36:36 +0100  
Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?
http://www.free-seo-news.com/newsletter489.htm
Tue, 06 Sep 2011 15:36:36 +0100  
Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
http://www.free-seo-news.com/newsletter488.htm
Tue, 30 Aug 2011 15:36:36 +0100  
Four types of backlinks that your website can get
Tue, 23 Aug 2011 15:36:36 +0100  
How to check if spammers abuse your website
Tue, 16 Aug 2011 15:36:36 +0100  
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
Optimize your internal links to get higher search engine rankings
Tue, 09 Aug 2011 15:36:36 +0100  
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it has a big impact on the rankings of a website.
The risk of using dubious link-building services
Tue, 19 Jul 2011 15:36:36 +0100  
How Googlers review reconsideration requests
Tue, 12 Jul 2011 15:36:36 +0100  
In an online forum, a Googler explained how Google reviews reconsideration requests. What can you do if your website has been penalized by Google and what does Google expect from you?
http://www.free-seo-news.com/newsletter480.htm
Tue, 05 Jul 2011 15:36:36 +0100  
Seven things that can help you with your link building campaign
Tue, 14 Jun 2011 15:36:36 +0100  
Many people think that getting links is very difficult or that their website is not attractive enough to get backlinks. There are several things that you can do to get more backlinks to your website.
Is your website used by search engine spammers?
Tue, 24 May 2011 15:36:36 +0100  
Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?
How to get more clicks on your Google listings
Tue, 17 May 2011 15:36:36 +0100  
Four ways to get natural backlinks
Tue, 03 May 2011 15:36:36 +0100  
Google has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or ifyou participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them. What can you do to get "natural" backlinks?
How to get 50% more customers with a simple change
Tue, 19 Apr 2011 15:36:36 +0100  
Why SEO is like wealth building
Tue, 05 Apr 2011 15:36:36 +0100  
How Google segments the contents of a web page
Tue, 29 Mar 2011 15:36:36 +0100  
Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.
How to get links from authority sites (+ plan B to get more links)
Tue, 22 Mar 2011 15:36:36 +0100  
Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically.
Google has released a major ranking algorithm update
Tue, 01 Mar 2011 15:36:36 +0100  
Google has released one of the biggest ranking algorithms updates of the last months. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google?
Watch out: Google continues to penalize spammers
Tue, 22 Feb 2011 15:36:36 +0100  
Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use?
Paid links: do you still have to worry about them?
Tue, 15 Feb 2011 15:36:36 +0100  
Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages. Now that Google found the links, J. C. Penney faces a major problem.
Official: Google launches a new anti-spam algorithm against content farms
Tue, 01 Feb 2011 15:36:36 +0100  
Earlier this month, Google announced that they would release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms. How does this affect your website and what do you have to change on your web pages?
How Google is going to fight spam sites in 2011
Tue, 25 Jan 2011 15:36:36 +0100  
http://www.free-seo-news.com/newsletter456.htm#facts
Tue, 18 Jan 2011 15:36:36 +0100  
Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. In the last few years, there was a lot of FUD about the efficacy of reciprocal links. Do they still work? Is there any reliable data?
Solve the Christmas puzzle online (+ news about multi-language sites&pages for mobile on Google)
Tue, 28 Dec 2010 15:36:36 +0100  
We wish you a Merry Christmas, Happy Holidays and a great year 2011! May you enjoy peace, love, and happiness among friends and family. Instead of our regular article, this weeks issue contains an easy holiday jigsaw puzzle that you can solve online. Have fun!
How to get 33% more visitors for your website
Tue, 07 Dec 2010 15:36:36 +0100  
The top 100 websites with the most backlinks
Tue, 30 Nov 2010 15:36:36 +0100  
Did you ever want to know which domains have the most backlinks? Worldwide or country by country? Now you can. The online SEO tool suite SEOprofiler.com publishes a free daily updated list of the domains with the most unique backlinks.
The perfect number of keywords for your website
Tue, 23 Nov 2010 15:36:36 +0100  
The purpose of SEO is to get a lot of new customers through high rankings on Google and other search engines. If you have taken the time to find the best keywords for your website, you probably have a very long list with many keywords. How do you add that list to your website and what is the right number of keywords per page?
Four things that you can do to get more sales
Tue, 16 Nov 2010 15:36:36 +0100  
It can be difficult to convince your website visitors to buy from you. Your visitors have to trust you before they buy. There are four easy things that you can do to make your website more trustworthy.
Blekko: a new search engine with a new approach
Tue, 02 Nov 2010 15:36:36 +0100  
Blekko is a new search engine that started a public beta test some days ago after a development period of 2.5 years. It uses an interesting new approach to improve the quality of the search results.
How Google categorizes web pages and search queries
Tue, 19 Oct 2010 15:36:36 +0100  
Google has been granted another patent that describes how Google might categorize web pages and search queries. How does this affect your web pages and what should you do?
SEO Tai Chi: find the perfect balance
Tue, 05 Oct 2010 15:36:36 +0100  
Finding the right balance between several factors is important for many things in life. Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors.
First aid: how to recover lost rankings on Google
Tue, 28 Sep 2010 15:36:36 +0100  
How to get more visitors with Google Instant search
Tue, 14 Sep 2010 15:36:36 +0100  
New Google patent: how to judge the value of a link
Tue, 31 Aug 2010 15:36:36 +0100  
Google has been granted a new patent some days ago. The patent can give us further insight on how Google judges the influence of the links to your site on your Google rankings.
How much money can you make with a single keyword?
Tue, 17 Aug 2010 15:36:36 +0100  
The SEO pyramid: do the right things
Tue, 10 Aug 2010 15:36:36 +0100  
Get a solid foundation. The SEO pyramid shows you how to do the right things in the right order so that you get the best possible search engine rankings for your website.
Is Google going add their own links to your website content?
Tue, 03 Aug 2010 15:36:36 +0100  
Is Google going to add their own links to your web pages? A new patent indicates that Google might plan to change your web page content.
How to prepare your website for the Yahoo-Bing change
Tue, 27 Jul 2010 15:36:36 +0100  
Yahoo is starting to display Bing results on the search result pages. Bing results are going to deliver a lot of traffic in the near future. Is your website prepared for that change or will you lose a lot of visitors?
How to tell Google that your website is not about toads
Tue, 13 Jul 2010 15:36:36 +0100  
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads. How can you tell Google that your website is not about toads?
Six things that you should know about SEO
Tue, 06 Jul 2010 15:36:36 +0100  
New Google patent: the reasonable surfer and your links
Tue, 22 Jun 2010 15:36:36 +0100  
Last month, Google was granted a patent that states that the different links on a linking page have a different effect on the linked pages. How does this affect your website and what do you have to do to secure your rankings?
Google Caffeine is live: what you need to know
Tue, 15 Jun 2010 15:36:36 +0100  
Last week, Google officially announced that their new web indexing system "Caffeine" is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?
http://www.free-seo-news.com/newsletter420.htm#facts
Tue, 11 May 2010 15:36:36 +0100  
Google has introduced another algorithm update this month and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long (so called "long tail keywords"). How does this affect your website?
Four steps to great keywords (without keyword tools)
Tue, 27 Apr 2010 15:36:36 +0100  
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities. This article helps you to find great keywords without using keyword tools.
Official Google statements about ranking factors
Tue, 23 Mar 2010 15:36:36 +0100  
A new Google penalty? What can you do against it?
Tue, 16 Mar 2010 15:36:36 +0100  
Webmasters in online forums reported an unusual Google behavior. New web pages of some sites are indexed with a longer delay. Is it a new Google penalty? Or is it just a bug that affects only certain websites?
Is your website exploited by proxy hijackers?
Tue, 02 Mar 2010 15:36:36 +0100  
Proxy hijacking still seems to be an issue on Google. Other websites might steal your website content and they can outrank your web pages on Google with the stolen content. Is your website affected? What can you do against these hijackers?
Bing about web spam - Is your website considered spam?
Tue, 16 Feb 2010 15:36:36 +0100  
All major search engines have special teams that try to eliminate web spam from their search result pages. Bing has just published an article about web spam. Is your website spam and are your rankings at risk?
Google AdWords: how to lower your costs while selling more
Tue, 09 Feb 2010 15:36:36 +0100  
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
Official Google statement: how Google ranks tweets
Tue, 19 Jan 2010 15:36:36 +0100  
Study: does it pay to invest your time in long tail keywords?
Tue, 12 Jan 2010 15:36:36 +0100  
How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer.
http://www.free-seo-news.com/newsletter402.htm#facts
Tue, 05 Jan 2010 15:36:36 +0100  
Last month, Google started to display real-time results on the search engine result pages. How are these results calculated and how can you get in these results?
Solve the holiday jigsaw puzzle and the latest SEO news
Tue, 29 Dec 2009 15:36:36 +0100  
Solve our holiday jigsaw puzzle online, get interesting 2009 statistics, learn about Google vs. Baidu and much more.
Google patent: how Google deals with duplicate content
Tue, 15 Dec 2009 15:36:36 +0100  
Google was granted a patent this month that explains how search engines can deal with duplicate content issues. Does your website hvae duplicate content problems?
The right SEO tactic for low and high competition
Tue, 17 Nov 2009 15:36:36 +0100  
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.
Paid links: do they really affect your Google rankings?
Tue, 03 Nov 2009 15:36:36 +0100  
Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?
Five steps: How to outrank your competitors on Google
Tue, 13 Oct 2009 15:36:36 +0100  
To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.
TrustRank revisited: do search engines trust your website?
Tue, 29 Sep 2009 15:36:36 +0100  
All major search engines use some kind of TrustRank to rank your web pages. How does this affect the position of your website in the search results and how can you improve the TrustRank of your website?
Reciprocal links: are they great, crap or something in between?
Tue, 22 Sep 2009 15:36:36 +0100  
Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree. Is there a final answer?
A new free online keyword suggestion tool
Tue, 15 Sep 2009 15:36:36 +0100  
The winner takes it all: how to survive three rounds to get the sale
Tue, 25 Aug 2009 15:36:36 +0100  
One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will getmany more sales.
The effect of the Yahoo/Microsoft deal on your website
Tue, 04 Aug 2009 15:36:36 +0100  
The Yahoo/Microsoft deal will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get..
How to get much better results with Google AdWords
Tue, 28 Jul 2009 15:36:36 +0100  
Action plan: how to change the titles of your web pages to get more visitors
Tue, 07 Jul 2009 15:36:36 +0100  
The titles that you use for your web pages are very important. Depending on the type of traffic that you want to attract, you should use different web page title types.
SEO is pointless if your website does not convert
Tue, 30 Jun 2009 15:36:36 +0100  
How to save money with quickly created long tail keywords
Tue, 16 Jun 2009 15:36:36 +0100  
If you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.
A new keyword tool with a unique keyword database
Tue, 09 Jun 2009 15:36:36 +0100  
Has Google a new -50 penalty?
Tue, 26 May 2009 15:36:36 +0100  
How to find out which websites are hosted on the same server as your website
Tue, 19 May 2009 15:36:36 +0100  
Are you living in a bad neighborhood? Your website could. Did you know that your web host probably hosts several websites on the same web server as yours? Some of these websites might belong to shady businesses. If they are major spammers, your website might be banned on Google.
How to create trust for high Google rankings
Tue, 12 May 2009 15:36:36 +0100  
Three easy steps to optimize your existing links
Tue, 28 Apr 2009 15:36:36 +0100  
Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords. Here are three things that you can do to optimize your existing links.
Improve your Google rankings with second-tier links
Tue, 21 Apr 2009 15:36:36 +0100  
Do keywords in URLs improve your search engine rankings?
Tue, 14 Apr 2009 15:36:36 +0100  
Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website? Google and Yahoo made some statements about it.
http://www.free-seo-news.com/newsletter363.htm#facts
Tue, 07 Apr 2009 15:36:36 +0100  
During the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are good for searchers but they might be bad for your website.
Ten things that you should know about search engine optimization (SEO)
Tue, 31 Mar 2009 15:36:36 +0100  
Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines. This article will help you to better understand SEO or to explain SEO to your clients.
How Google analyzes the top keywords on your website
Tue, 24 Mar 2009 15:36:36 +0100  
Google recently filed a patent application that deals with the keywords that Google finds on your web pages. How does Google find the keywords on your website and how do they rank your website? What can you do to get better rankings?
http://www.free-seo-news.com/newsletter358.htm#facts
Tue, 03 Mar 2009 15:36:36 +0100  
Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.
100% natural: how to get high rankings with natural links
Tue, 24 Feb 2009 15:36:36 +0100  
Some years ago, it was enough to get many inbound links to get high rankings on Google. This has changed. As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
Google warning: is your site abused through redirects?
Tue, 17 Feb 2009 15:36:36 +0100  
Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects. What can you do to avoid this?
Three tips to compete with established websites on Google
Tue, 10 Feb 2009 15:36:36 +0100  
Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment. How can you compete with these websites? Here are three tips.
How long does it take to get top rankings on Google?
Tue, 03 Feb 2009 15:36:36 +0100  
Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website.
Why link building is like losing weight
Tue, 20 Jan 2009 15:36:36 +0100  
Website checklist for 2009: is your website ready for the new year?
Tue, 06 Jan 2009 15:36:36 +0100  
The new year 2009 might be a tough year for many businesses but if you do it correctly, it can be a very successful year for you. Use our 5 step checklist to find out if your website succeeds in the new year.
News 2008: the dollar value of a Google ranking and much more
Tue, 30 Dec 2008 15:36:36 +0100  
What is the dollar value of a top ranking in Google? How can you increase your rankings? What has changed? This and many tips and tricks can be found in our 2008 summary.
Find the hidden message
Tue, 23 Dec 2008 15:36:36 +0100  
How the bounce rate of your website can affect your Google rankings
Tue, 16 Dec 2008 15:36:36 +0100  
Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
Ranking test: can there be too many links to your home page?
Tue, 09 Dec 2008 15:36:36 +0100  
In an online webmaster forum, a webmaster described the link experiment that he did with his websites. He tried to find out how linking to the home page affected his rankings. Can too many links to the home page of your website have a negative effect on your rankings?
Action plan: what to do when your Google rankings have dropped
Tue, 02 Dec 2008 15:36:36 +0100  
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Many things can cause a ranking drop. This article explains what you can do to get your rankings back.
Do search engines think that your website is spam?
Tue, 18 Nov 2008 15:36:36 +0100  
About three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages. Do search engines think that your website is spam?
Official Google statement: the effects of outbound links on your website
Tue, 11 Nov 2008 15:36:36 +0100  
Do links to other websites have a positive or a negative effect on their Google rankings of your website? Are there right and wrong links? Google has published an official statement.
Five internal linking tips that will improve your search engine rankings
Tue, 04 Nov 2008 15:36:36 +0100  
If you want your website to be indexed by search engines, it is important that your site has a good link architecture. Here are five tips that will help you to improve your link architecture as well as your search engine rankings.
Inbound link analysis: how long should a text link be?
Tue, 28 Oct 2008 15:36:36 +0100  
The words that are used to link to your website improve your search engine rankings for these words on Google. Buthow long should the link text be? Which words will be considered? Is there an optimal length for text links?
Official Google statement: how to get high rankings
Tue, 21 Oct 2008 15:36:36 +0100  
How to increase your sales with less traffic
Tue, 07 Oct 2008 15:36:36 +0100  
Does Google ever forgive a penalized website?
Tue, 30 Sep 2008 15:36:36 +0100  
How to convince webmasters that they should link to your site
Tue, 09 Sep 2008 15:36:36 +0100  
Suppose that you have a great website with great content. Your web pages are perfectly optimized for visitors and search engines and you have found many related websites that could link to your site. How do you convince these websites that they should link to your website? Here are five tips that will help you to convince other webmasters.
How Google Suggest influences the traffic you get from Google (+ Google web browser)
Tue, 02 Sep 2008 15:36:36 +0100  
Last week, Google added the Google Suggest feature that had been available in beta for a long time to its main page. This might sound like a small change but it can have a big effect on the traffic thatyou get from Google. In addition, Google has released its own web browser today.
A new search engine from Ex-Googlers challenges Google
Tue, 29 Jul 2008 15:36:36 +0100  
A new search engine has been started by former Google employees. Could this be the next Google killer? How will this affect Google and your rankings?
How to GEO target Google
Tue, 15 Jul 2008 15:36:36 +0100  
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.
Step-by-step guide: How to get high quality links
Tue, 08 Jul 2008 15:36:36 +0100  
Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.
Top 4 reasons why your Google rankings have dropped
Tue, 01 Jul 2008 15:36:36 +0100  
Does your CTR influence your Google rankings?
Tue, 24 Jun 2008 15:36:36 +0100  
Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?
Can your business afford a quick and easy SEO solution?
Tue, 17 Jun 2008 15:36:36 +0100  
Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.
All you need to know about duplicate content
Tue, 27 May 2008 15:36:36 +0100  
Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.
How to explain to your boss why website optimization is important
Tue, 20 May 2008 15:36:36 +0100  
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.
http://www.free-seo-news.com/newsletter316.htm#facts
Tue, 13 May 2008 15:36:36 +0100  
During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?
How much is a Google top ranking worth?
Tue, 06 May 2008 15:36:36 +0100  
Canyour website usability influence your search engine rankings?
Tue, 29 Apr 2008 15:36:36 +0100  
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.
http://www.free-seo-news.com/newsletter313.htm#facts
Tue, 22 Apr 2008 15:36:36 +0100  
A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.
Study: what do people click in search results?
Tue, 15 Apr 2008 15:36:36 +0100  
A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?
A major Google algorithm update might be on the way
Tue, 08 Apr 2008 15:36:36 +0100  
Is your website text too complicated for your website visitors?
Tue, 01 Apr 2008 15:36:36 +0100  
Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.
Does your website look like spam to search engines?
Tue, 25 Mar 2008 15:36:36 +0100  
Are your AdWords results getting worse?
Tue, 18 Mar 2008 15:36:36 +0100  
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.
How to get Google Sitelinks for your website
Tue, 11 Mar 2008 15:36:36 +0100  
Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?
http://www.free-seo-news.com/newsletter305.htm#facts
Tue, 26 Feb 2008 15:36:36 +0100  
Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results?
Get top 10 rankings on Google with IBP 10
Tue, 19 Feb 2008 15:36:36 +0100  
We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.
Seven things you can do to improve the link structure of your website
Tue, 12 Feb 2008 15:36:36 +0100  
The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings.
Google backs out of the position 6 penalty
Tue, 05 Feb 2008 15:36:36 +0100  
New technologies detect black-hat SEO methods
Tue, 29 Jan 2008 15:36:36 +0100  
Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon.
Mosaic cloaking: a new form of search engine spam?
Tue, 22 Jan 2008 15:36:36 +0100  
Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.
http://www.free-seo-news.com/newsletter299.htm#facts
Tue, 15 Jan 2008 15:36:36 +0100  
A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty?
All important articles of 2007
Tue, 01 Jan 2008 15:36:36 +0100  
We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines.
http://www.free-seo-news.com/newsletter296.htm#facts
Tue, 25 Dec 2007 15:36:36 +0100  
Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-)
Google, Yahoo, the X-Robots directive and your website rankings
Tue, 11 Dec 2007 15:36:36 +0100  
Last week, Yahoo announced that they now support the X-Robots-Tag in the HTTP header. This new tag allows you to influence how Google and Yahoo index your website pages. Has it an effect on your search engine rankings?
Google warns against cloaking: we can detect it
Tue, 04 Dec 2007 15:36:36 +0100  
New robots.txt commands: make sure that Google can index your site
Tue, 27 Nov 2007 15:36:36 +0100  
It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.
Are you paying too much for your AdWords ads? Change it now!
Tue, 20 Nov 2007 15:36:36 +0100  
Pay per click marketing can be a good addition to organic search engine optimization. However, if you do it wrong, pay per click will cost you a fortune without bringing results. If you do it right, AdWords ads will help you to make more money.
Top 6 reasons why your search engine rankings have dropped
Tue, 06 Nov 2007 15:36:36 +0100  
Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.
Reciprocal links are alive and kicking
Tue, 30 Oct 2007 15:36:36 +0100  
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. No, reciprocal links are not dead and now I have the proof.
How long does it take until a new site ranks in Google, Yahoo and MSN?
Tue, 23 Oct 2007 15:36:36 +0100  
How long does it take exactly until search engines list a new site in the top 10 rankings? This test has the answers.
Are you unintentionally spamming search engines?
Tue, 16 Oct 2007 15:36:36 +0100  
Are you sure that your website is freeof hidden text? There are many ways to create hidden text unintentionally. Google might penalize your website for something you did not intend to do.
http://www.free-seo-news.com/newsletter284.htm#facts
Tue, 02 Oct 2007 15:36:36 +0100  
If you want to get high rankings on search engines then you have to consider many different factors. There is one factor that is more important than any other ranking factors.
4 tips to increase your sales by creating a trustworthy website
Tue, 18 Sep 2007 15:36:36 +0100  
Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you need a professional web design to create trust. However, there are a few other things that are necessary to convince your website visitors that they should do business with you.
Top 3 tips to get indexed on Google within 48 hours
Tue, 11 Sep 2007 15:36:36 +0100  
If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site. There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.
How to fake PageRank and how to find websites with faked PR
Tue, 28 Aug 2007 15:36:36 +0100  
Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion. The PageRank a website can be faked easily.
Search engine market shares in Europe
Tue, 21 Aug 2007 15:36:36 +0100  
The importance of page 1 listings and how to get them
Tue, 14 Aug 2007 15:36:36 +0100  
High search engine rankings are important if you want to get more customers and more sales. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?
How Google might filter annoying pages
Tue, 07 Aug 2007 15:36:36 +0100  
Google recently filed a patent application with the title "Detecting and rejecting annoying documents". Should you check your web pages?
How your competitors can sabotage your website rankings
Tue, 24 Jul 2007 15:36:36 +0100  
Not all of your competitors might have good business ethics. If someone wants to harm your online business, he might sabotage your website rankings.
A new SEO trick for high Google rankings
Tue, 17 Jul 2007 15:36:36 +0100  
What is better: PPC or SEO?
Tue, 03 Jul 2007 15:36:36 +0100  
Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising). Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.
The risk of over-optimization
Tue, 26 Jun 2007 15:36:36 +0100  
Many webmasters overlook an important part of search engine optimization: if you over optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for websurfers. Read this article to learn how to avoid over-optimization.
Google ranking tips from a Google employee
Tue, 12 Jun 2007 15:36:36 +0100  
How to clear bad press from search engine results
Tue, 05 Jun 2007 15:36:36 +0100  
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?
Do no-follow links count for search engine rankings?
Tue, 29 May 2007 15:36:36 +0100  
Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.
New study: which web page elements lead to high Google rankings?
Tue, 22 May 2007 15:36:36 +0100  
The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.
Are search engine spammers exploiting your web pages?
Tue, 15 May 2007 15:36:36 +0100  
A recent thread in a webmaster forum indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your rankings?
Two new Google ranking patents
Tue, 08 May 2007 15:36:36 +0100  
The influence of semantic indexing on your search engine rankings
Tue, 01 May 2007 15:36:36 +0100  
Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?
What Google thinks about hidden and paid links
Tue, 24 Apr 2007 15:36:36 +0100  
Search engine submission with the new Sitemap protocol
Tue, 17 Apr 2007 15:36:36 +0100  
Ask.com has joined the team so that now all four major search engines support the Sitemap protocol. In addition, the search engines now can automatically detect your Sitemaps file. What does this mean for your web site?
What Google could do if they were evil
Tue, 03 Apr 2007 15:36:36 +0100  
http://www.free-seo-news.com/newsletter257.htm#facts
Tue, 27 Mar 2007 15:36:36 +0100  
Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad. Google is testing a new advertising system that allows businesses to advertise on a cost per action basis.
http://www.free-seo-news.com/newsletter256.htm#facts
Tue, 20 Mar 2007 15:36:36 +0100  
Duplicate content, false use of the robots.txt file and Google bowling can be the reason if your web site rankings on Google dropped. This article will help you to find a solution.
http://www.free-seo-news.com/newsletter255.htm#facts
Tue, 13 Mar 2007 15:36:36 +0100  
Co-citation, too many pages at once and over-optimization and cause problems with your Google rankings. Read this article to learn how to avoid these problems.
How to use the new NOYDIR tag on your web pages
Tue, 06 Mar 2007 15:36:36 +0100  
Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines. Read this article to learn how to use the new tag on your web pages.
The top 5 factors for successful web sites in 2007
Tue, 06 Feb 2007 15:36:36 +0100  
If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007.
The end of Google bombs?
Tue, 30 Jan 2007 15:36:36 +0100  
Google bombs have become a problem for Google. The official Google webmaster blog recently had a statement about Google bombs and how Google deals with them. How does this new algorithm affect your Google rankings?
Will this famous Google SEO guru quit?
Tue, 16 Jan 2007 15:36:36 +0100  
Matt Cutts is the poster boy of Google and the search engine optimization (SEO) community. Thousands of webmasters follow every single word on this blog. Rumor has it that he is going to leave Google.
Does Google read your CSS files?
Tue, 09 Jan 2007 15:36:36 +0100  
Official Google statement: How to deal with duplicate content problems
Tue, 02 Jan 2007 15:36:36 +0100  
Duplicate content is a problem that worries many webmasters. Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings. Read this article to learn what Google has to say about duplicate content.
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